Spectrum Health Systems, Inc. has announced the launch of a new company logo as part of the organization’s continued growth and development.
“Our business has evolved in many ways over the last 48 years, and we felt it was time to update the logo to reflect who we are today and to symbolize where we are going as an organization,” explained Kurt Isaacson, president and CEO.
Since the company’s founding in 1969, Spectrum has grown from a single-site addiction treatment program to a comprehensive continuum of care offering varying levels of care including inpatient detoxification, residential treatment, outpatient counseling, medication-assisted treatment and peer recovery support.
The new logo design is symbolic on many levels. Addiction treatment has always been Spectrum’s cornerstone, represented by the first block in the icon. The other two blocks symbolize mental health and wellness. The intersecting center square signifies the integration of these three essential elements of Spectrum’s treatment approach.
The shape of the stacked squares depicts the steps involved with recovery, emphasizing continual growth and progress over time. The different shades of the squares in the icon represent diversity, and the interconnecting lines signify Spectrum’s treatment of the whole person.
“We are very excited to launch Spectrum’s new visual identity and explain the meaning behind it,” said Cindy Buraczynski, vice president of external affairs. “Not only does it affirm our mission of providing the highest quality of services to individuals seeking treatment for substance abuse and/or mental health issues so they may achieve sobriety, sustain recovery, and lead healthier, more productive lives, it also signals our intention of becoming a fully integrated behavioral healthcare provider.”
“I am confident that Spectrum’s new branding will be well received as it marks the beginning of another chapter in the company’s evolution,” commented Isaacson. “We look forward to seeing the positive impact this will ultimately have for our clients and their families.”
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About Spectrum Health Systems, Inc.
Based in Worcester, Mass. and founded in 1969, Spectrum Health Systems, Inc. is a private, nonprofit substance abuse and mental health treatment provider. Spectrum currently treats more than 80,000 individuals each year through more than 140 programs in community-based settings and correctional institutions throughout Massachusetts, Rhode Island, Georgia, Tennessee and Virginia.
